The Old Hound
Brand filmBrookfield Residential
Brand stories · Corporate · Recruitment
AI brand films and industry films
A brand film has to carry the weight of the whole company: what it does, who does it, and why anyone should care. It is the film on the homepage, at the annual meeting, in the recruiting booth and at the start of every pitch.
What we make
Story first, then scale
We start with the story, not the pictures: the one idea the film has to leave behind. Then AI opens up the pictures that used to be out of reach. The operation seen from the air at dawn, the season you could not wait for, the scale of a whole industry, and faces cast to look like the people you serve.
- Brand and anthem films
- Corporate and about-us films
- Industry and sector films
- Recruitment and culture films
- Investor, ESG and community stories
- Trade show and event screens
01
Story first
A script and a structure before a single frame, so the film says one thing clearly.
02
Scale without the logistics
Aerials, landscapes and whole operations on screen, without the helicopter, the travel or the wait for the right season.
03
Faces that represent you
Casting is designed and approved with you, so the people on screen look like the people you serve.
04
A series, not a one-off
Once the look is approved, the next film in the series starts from it.
The work
Brand & Industry Films, on screen
Agriculture
Industry filmFrameSmiths original
Energy
Industry filmFrameSmiths original
Healthcare
Industry filmFrameSmiths original
Homebuilders
Industry filmFrameSmiths original
Where it works
By industry
Questions
Straight answers
Can an AI brand film feature our real team?
It can, with their consent, through a hybrid production that films your people and builds the world around them. Many brand films mix the two: real leaders on camera, with generated scenes of the work at a scale a crew could not reach.
How long should a brand film be?
Usually shorter than people expect. Sixty to ninety seconds carries most brand stories, with a longer cut for events and a thirty and verticals for social. We decide the length with you from the script, not the other way around.
What is an industry film?
A short film about a whole sector at its best, used by associations, suppliers and companies to explain their world. Our agriculture, energy, healthcare and homebuilders films are FrameSmiths originals that show what AI video looks like in each one.
Tell us what you are making.
Send us the brief. We will come back with a look, an approach and a clear number.