The Old Hound
Brand filmBrookfield Residential
Mascots · Brand characters · Stylised worlds
AI animation and character production
A lawn with feelings. Ants with a bathrobe habit. An old dog doing his rounds. Characters are where AI production is at its most useful, because a character that would take months to build in traditional animation can be designed, approved and brought to life far sooner.
What we make
Consistency is the craft
The hard part is consistency, and that is where the craft is. Every character we make starts as a character bible: turnarounds, expressions, proportions, wardrobe, palette and a list of things they never do. Once it is approved, every shot is made to match it, so your character looks like the same character in the fortieth shot as in the first.
- Brand mascots and characters
- Photoreal animals and creatures
- Stylised and illustrated worlds
- Character bibles and reference sheets
- Episodic and social series
- Talking products and objects
01
Cast like talent
Characters are designed, auditioned and approved like a casting session, down to the final expression sheet.
02
Consistent across a campaign
The same character holds up across spots, cutdowns, social and print, season after season.
03
Any style
Photoreal, stylised or somewhere in between, directed with the same care as a live-action shoot.
04
Yours to keep
The character library is built for reuse, so the next campaign starts from an approved cast, not a blank page.
The work
Animation & Characters, on screen
Questions
Straight answers
What is a character bible?
It is the approved reference for a character: turnarounds from every angle, expressions, proportions, wardrobe, colours and the rules about what the character never does. Every shot is checked against it, and it becomes the starting point for every campaign after the first.
Can you keep a character consistent across a whole campaign?
Yes, and it is the thing we spend the most care on. Every shot is checked against the approved bible. The Scotts character Lawny, for example, carries across online video, social and French versions.
Can you animate our existing mascot?
Usually. We start from your brand guidelines and existing artwork, build a reference sheet from them, and have you approve the result before we animate. If the mascot has strict rules, they go straight into the bible.
Photoreal or stylised?
Either. Photoreal creatures and animals work well when you want a spot to feel like live action. Stylised worlds work when you want it to feel designed. We will show you both in look development if you are not sure.
Tell us what you are making.
Send us the brief. We will come back with a look, an approach and a clear number.