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    3D, VFX & Finishing

    3D · Compositing · Colour · Sound

    3D, VFX and post-production

    When a floor plan, a product or a camera move has to be exact, we build it in 3D before anything photoreal is made. The model locks the geometry and the camera path, so a walk through a house that is not built yet, or a move around a car and into the driver’s seat, is directed rather than hoped for.

    What we make

    Built in 3D, finished by hand

    Then comes the craft that finishes every good commercial. Real products, type and graphics are composited so they are exact, and every film gets a proper edit, colour grade, sound design and mix before it is mastered for wherever it will run.

    • 3D builds from plans and drawings
    • 3D previs and camera design
    • Compositing and set extension
    • Motion graphics, type and end cards
    • Colour grading, sound design and mix
    • Masters and delivery to spec

    Built in 3D

    From the model to the film

    Two FrameSmiths demos: a camera move designed in 3D before the shot was made, and a home built from its construction drawings.

    A camera move, directed

    One continuous move, planned in 3D: around the driver, through the open rear window and into the front seat. Drag across the frame to compare.

    The finished shot of the man getting into a silver sedanGrey 3D previs of a man getting into a car3D previsFinal film

    A home, from its plans

    The rooms, the sightlines and the walk through the house come straight from the drawings. The finish comes last.

    1. Construction drawing of a house main floor with dimensions

      01

      The plan

      The builder’s construction drawing for the main floor, as drawn.

    2. 3D model of the same main floor, with the camera route marked from the living room to the flex room

      02

      The model

      Built to the drawing in 3D, with the camera route set room by room.

    3. Photoreal walkthrough of the finished home

      03

      The film

      The same route, finished photoreal. No house was filmed.

    01

    Camera moves, directed

    Complex moves are blocked out in 3D first, so the camera goes exactly where the story needs it.

    02

    Geometry you can trust

    Rooms, sightlines and proportions come from the drawings, not from a guess.

    03

    Exact where it matters

    Logos, legal lines, product and on-screen text are composited, never left to chance.

    04

    A real finish

    Grade, grain, sound design and a mix that hold up on a cinema screen and on a phone.

    The work

    3D, VFX & Finishing, on screen

    All work

    Seton

    Brand spot

    Brookfield Residential

    Questions

    Straight answers

    Why build it in 3D first?

    Because some things cannot be left to interpretation. A 3D build fixes the layout, the scale and the camera path before anything photoreal is made, so the room is the right size, the move lands where it should, and every revision starts from the same model.

    Can you work from our floor plans or drawings?

    Yes. Construction drawings and site plans are the usual starting point, and product drawings and packaging files work the same way. We build from them, show you the model and the camera route, and only then finish the film.

    Do you only work with your own AI footage?

    No. We also finish, extend and repair footage from other productions, including compositing, clean-up, set extension and changes to live-action plates.

    What do you deliver?

    Whatever the placement needs: broadcast masters with captions and loudness to spec, cinema and connected-TV files, and web and social versions in every aspect ratio.

    Tell us what you are making.

    Send us the brief. We will come back with a look, an approach and a clear number.

    Start a project