Livingston
Brand spotBrookfield Residential
Four households, four routines, one community. Their paths cross on the way to the Livingston Hub.
FrameSmiths · The AI video agencyCommercials made with AI.Directed by filmmakers.
FrameSmiths is an AI video agency making broadcast-quality commercials, character animation and hybrid live-action films for brands and agencies across Canada and the US.
Selected clients
Selected work
The work
Recent films for Brookfield Residential: four lives meeting at the Livingston Hub, a skate run through the real streets of Seton, and a home-safety story told through the family dog.
Seton
Brand spotBrookfield Residential
A skateboarder's run through the community of Seton, past every amenity, without a single line of voiceover.
The Old Hound
Brand filmBrookfield Residential
Carbon monoxide safety, told through an old dog. Part of the Building Healthier Homes series.
What we make
Every kind of film a brand needs
From a thirty for broadcast to a character that carries a whole campaign, a hybrid shoot that keeps a real place exact, and every vertical, cutdown and French version after it.
- 01
AI CommercialsBroadcast and online spots, directed like any other commercial. - 02
Animation & CharactersMascots, brand characters and photoreal creatures that stay on-model. - 03
Hybrid ProductionReal locations, real product and real people, with AI around them. - 04
Product & CPGYour real product, true to its label, in scenes a set could not build. - 05
Brand & Industry FilmsThe story of a company or a whole industry, at a scale crews cannot reach. - 06
Social & VersioningOne approved master, every frame, language and placement. - 07
3D, VFX & Finishing3D builds, compositing, colour and sound, finished for air.
Industries
Made for your industry
What AI video does for a home builder is different from what it does for a grower, a hospital or a lawn-care brand. Here is how it works in each.
Real Estate & Home Building
Sell the community before it is built.
ExploreConsumer Brands & Retail
Characters, products and seasons, on a retail calendar.
Explore
Agriculture
Every field, every season, every machine.
ExploreEnergy & Resources
Remote sites and real scale, with no crew in harm’s way.
Explore
Healthcare & Wellness
The human side of care, with privacy built in.
ExploreWhy FrameSmiths
AI changes how a film gets made. It does not change what makes one good.
Taste, story, performance and finish. We bring the same standards to AI that we brought to every traditional production before it.
01
Filmmakers first
Decades of commercials, broadcast and feature work sit behind every frame. AI is the newest tool in the kit, not the director.
02
Real things stay real
Your product, your location, your people. We capture what has to be exact and build the rest around it.
03
Approved before it moves
Every character, look and location is signed off in your own client portal before a single shot is animated.
04
Efficient, not effortless
AI takes out permits, travel, weather days and reshoots, so the budget goes further. The craft still takes real time, and we are straight with you about both.
Production partners
Real crews when the film needs them
FrameSmiths works hand in hand with Joe Media Group and its video agency, V Strategies. AI handles what would be impractical to shoot; when a project needs a camera crew, a location shoot or aerials, we make it together.
A Calgary production company for more than twenty years, behind commercials, live broadcasts and branded content. When a film needs a live shoot, a crew or broadcast production, we make it together.Visit Joe Media Group 
Calgary video agency and part of Joe Media Group. Our partner on hybrid productions, including Seton and Livingston for Brookfield Residential.Visit V Strategies
How it works
A production, not a prompt
The steps will feel familiar, because they are the steps of any good commercial. The difference is that you see every character and every look before anything moves.
- 01
Brief and concept
The story, the script and the one feeling the film has to land.
- 02
Look and approvals
Casting, characters, locations and style frames, approved in your client portal before anything moves.
- 03
Production
Directed shot by shot and reviewed like dailies. Real places and products captured where accuracy matters.
- 04
Finishing and delivery
Edit, colour, sound design and the mix, then masters and every version you need.
Every approval, in one place.
Clients review casting, characters, looks and cuts in their own FrameSmiths portal, with comments pinned to the frame.
Questions
Straight answers
What AI video is, what it costs, and what it is not. There is more in our guide to AI video production.
Read the guideWhat does an AI video agency do?
An AI video agency makes commercials and films using generative AI in place of much of the physical shoot. At FrameSmiths that means the whole production: concept, casting and character design, look approvals, production, edit, colour, sound and delivery, for brands and agencies across North America.
Is AI video good enough for television?
Yes, when it is finished properly. Our films go through the same edit, grade, sound design and broadcast mix as any commercial, and are mastered to the delivery specs of wherever they will run.
Is AI video cheaper than a traditional shoot?
It is usually more cost effective, because AI removes travel, permits, weather days, set builds and reshoots. It is not free or instant: the creative, the approvals and the finishing still take a skilled team and real time. We will give you a clear scope and number before anything starts.
Can you use our real product, location or people?
Yes. That is what hybrid production is for. Real locations are captured and reproduced, packaging is placed from approved artwork, and real people appear only with their consent.
Who owns the finished film?
You receive full commercial usage rights to the finished film for broadcast, online, social and cinema.
Where are you based?
Calgary, Alberta. We produce for brands and agencies across Canada and the United States, with approvals running through a private client portal.
Do you work with agencies?
Yes. Much of our work is produced for agencies, under their creative and their client relationship, and we offer white-label arrangements too.