Livingston
Brand spotBrookfield Residential
Live action · Real locations · AI
Hybrid live-action and AI production
Some things have to be exactly right. The community a buyer will actually live in. The product on the shelf. The person whose face is on the brand. Hybrid production is how we keep those things real and still get everything AI does well.
What we make
Keep the real things real
We capture what has to be exact, whether that is a location, a product or a performance, and build the film around it. Sometimes that means photographing a whole community and making the spot on those photographs, as we did for Seton. Sometimes it means shooting a hero moment live and extending the world around it, or taking footage you already have and changing the season, the time of day or what is in the frame. When a shoot is part of the plan, we produce it with our partners at Joe Media Group and V Strategies, who bring more than twenty years of Calgary production to the set.
- Location capture: streets, homes, amenities and sites
- Films built on real location photography
- Live-action hero moments inside AI-built worlds
- Season, weather and time-of-day changes to existing footage
- New scenes cut into footage you already own
- Combined crews for shoot days
01
Real places, reproduced
Architecture, streets and landmarks stay true to life because they come from the real place.
02
Shoot less, show more
Film the moment that needs a person, and build the rest without a second shoot day.
03
New life for old footage
Change the weather, the season or the set without going back out to shoot it again.
04
One team, start to finish
Capture, AI production, compositing and finishing, planned together from day one.
Questions
Straight answers
What is hybrid AI video production?
It is a production that combines real capture, such as a location shoot, product photography or a live performance, with AI-generated footage. The real elements keep the film accurate and believable; the AI elements handle what would be impractical or too expensive to shoot.
Can you make a film of our real location?
Yes. We capture the location first, usually with a photographer or a small crew, and make the film on that material so the architecture and landmarks on screen are the real ones. Seton for Brookfield Residential was made this way.
Can you change footage we already have?
Often. Season, time of day, weather, set extensions, removing things from the frame, and localising signage are all possible on existing footage. Send us what you have and we will tell you what it can become.
Tell us what you are making.
Send us the brief. We will come back with a look, an approach and a clear number.