Livingston

Livingston is a Brookfield Residential community in north Calgary, built around the Hub, its residents’ centre. The spot follows four households through one sunny day: a couple heading out in the car, a teenager with a basketball, a runner on the pond path, and a mum and her daughter. Their routes cross on the way to the Hub, where the day comes together.

Every place on screen is really in Livingston. The streets, the Hub entrance, the splash pad, the gym and the pond path were photographed first, and each scene was built on those photographs, so residents recognise where they are. Casting, wardrobe and the storyboard were approved in the client portal, the film is set to an original song written for the spot, and it closes on real aerial footage of the Hub.

Produced as a hybrid production with our partners at V Strategies.