Livingston
Brand spotBrookfield Residential
Miracle-Gro · MindShape · Anniversary spot · 2026
75 Years of Growth
Seventy-five years of Miracle-Gro, told across three generations of one family and one garden.
For its 75th anniversary, Miracle-Gro wanted a film about what a garden passes down. We told it through one family: a little girl planting her first seedling with her mother, growing up beside that garden, leaving home, and coming back with a child of her own.
The hard part was one character across thirty years. The lead was cast from a set of options, then aged from a toddler to an adult with her face, colouring and spirit intact at every age. The family, the house and the garden were built in bibles and approved before production, so every season of the story belongs to the same place.
Produced for the agency MindShape and delivered in widescreen, square and vertical.
- Client
- Miracle-Gro
- Agency
- MindShape
- How it was made
- AI production
- Format
- Anniversary spot
- Delivered
- 16:9 film, 1:1 version, 9:16 version
- The full spot
- Runs in the client’s campaign and is not published here. Ask us about it.
- Services
- AI Commercials, Product & CPG, Social & Versioning
- Industry
- Consumer Brands & Retail
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