The Old Hound
Brand filmBrookfield Residential
Verticals · Cutdowns · Localisation
Social video and campaign versioning
A campaign is never one video. It is a thirty for television, a fifteen for pre-roll, a six-second lift, a square for the feed, a vertical for Reels and TikTok, and the French version of all of them.
What we make
Versions planned, not cropped
Because every shot we make is built for the campaign rather than framed for a single screen, versions are planned from the start instead of cropped at the end. Once the master is approved, every other format follows from it, with titles, offers and languages swapped without a reshoot.
- 9:16, 1:1 and 4:5 social versions
- 15 and 6 second cutdowns
- English and French versions
- Regional offers and on-screen text swaps
- Contest and promotion videos
- Always-on social series
01
Framed for every screen
Verticals composed as verticals, not a squeezed crop of the widescreen.
02
Bilingual by default
English and French delivered together, with on-screen text and supers in both.
03
Swap the details, keep the spot
New prices, offers, dates and regional details, dropped into the approved master.
04
Built for the scroll
A hook in the first second, captions for sound-off viewing, and text kept clear of each platform’s buttons.
The work
Social & Versioning, on screen
75 Years of Growth
Anniversary spotMiracle-Gro · MindShape
Unwanted Guest
Online videoOrtho · MindShape
Quick and Thick
Online videoScotts · MindShape
One master, every frame
Composed for every screen
75 Years of Growth for Miracle-Gro, delivered in widescreen, square and vertical. Each version is framed for its screen, not cropped out of the widescreen.
Miracle-Gro · MindShape
Questions
Straight answers
Do you make vertical versions?
Yes, and they are composed as verticals. We plan every format at the start, so a 9:16 version is framed for a phone rather than cut out of a widescreen shot.
Which formats do you deliver for social?
9:16 for Reels, TikTok, Shorts and Stories, 1:1 and 4:5 for the feed, and 16:9 for YouTube and pre-roll, plus 15 and 6 second cutdowns. Each comes with captions and with text kept inside that platform’s safe zones.
Is the French version just a translation?
It is its own version. Supers, end cards and legal lines are set properly in French, and the edit is re-timed where French runs longer, so it plays as well as the English.
Tell us what you are making.
Send us the brief. We will come back with a look, an approach and a clear number.