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    FrameSmiths
    Product & CPG

    Consumer goods · Packaging · Retail

    AI product video production

    For a consumer brand the product is the one thing that cannot drift. The label, the colour and the shape of the pack have to be right in every frame, even when the scene around it is a garden that blooms in four seconds.
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    What we make

    The product never drifts

    So we treat the product as a real object, not something to be reimagined. The pack is placed from your approved artwork rather than redrawn, and every product shot is checked against the real thing before you see it. Around it, anything goes: the kitchen, the backyard, the splash and the bloom, without building a set.

    • Product spots and hero moments
    • Macro, pour and splash shots
    • Packaging placed from approved artwork
    • New SKUs, sizes and flavours from one master
    • Retail screens and in-store loops
    • Launches, promotions and contests

    01

    True to the pack

    Label, colour and shape checked frame by frame against the real product.

    02

    The shots crews fight for

    Pours, splashes, pellets in macro and a bloom in four seconds, without rigging a single one.

    03

    One master, every SKU

    New flavours, sizes and packs from the same approved spot, without a reshoot.

    04

    Built for retail calendars

    Campaign pieces planned around your launch and promotion dates, with versions for each channel.

    The work

    Product & CPG, on screen

    All work

    Where it works

    By industry

    Consumer Brands & Retail

    Consumer Brands & Retail

    Characters, products and seasons, on a retail calendar.

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    Agriculture

    Agriculture

    Every field, every season, every machine.

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    Questions

    Straight answers

    Will the AI change our packaging?

    Not in anything we deliver. Packaging and logos come from your approved artwork and are placed into the scene, and every product shot is checked against the real pack before it goes to you for approval.

    Can you make versions for new products or flavours?

    Yes. Once a master spot is approved, new SKUs, sizes and flavours can be dropped in from their approved artwork without a reshoot. That is where a product campaign really starts to pay off.

    Do product claims need a disclosure?

    If an image shows what a product does and it was generated or heavily altered, Canadian and US advertising guidance says it should be truthful and, in some cases, disclosed. We flag these moments during approvals so your legal team sees them early.

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    Tell us what you are making.

    Send us the brief. We will come back with a look, an approach and a clear number.

    Start a project